In 2017, Virgin Mobile decided to launch its services in Perú.
Agency: FCB Mayo
Client: Virgin Mobile
Team: Gabriel Ramos, Yvan Mejia, Ricardo Ortiz
My Role: Art Director & Designer
In South America, teenagers used to add prepaid service in their smartphones because they cannot afford to pay bills every month, so they prefer to top-up their devices according to the use of it.
During our investigation, we found out that a high percentage of this target were unhappy with their telecom company. 7 in 10 teenagers had at least once, technical problems or extra charge inconveniences.
Betting to reach that segment, the marketing team was ready to disrupt the way of communicating.
Show people that Virgin Mobile´s customers can enjoy their smartphone without being scared of unexpected surprises in the next days.
To prove our vision we redesigned the way Virgin Mobile sells their Sim Cards.
Fabrication & Materials:
In order to reproduce the look in feel of a preservative, we had to work with specific materials.
Ads & Posters:
For the launch campaign, we created a series of posters with disruptive and rebel soul and the rock & roll concert style to announce that a new company focus on young adults is coming to play.