Vinicius Pineschi

UX Designer, Storyteller & Maker.

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Welcome to my story.

I believe in the power of storytelling and that small details could make a huge difference. Those little well done executed ideas can generate unforgettable experiences and fascinate the world.” 

My grandpa was an inventor. He had never been in college or in universities because he didn´t have the opportunity, however, he had the cleverness to pursue his curiosity. He worked in a local factory in Valença as a mechanical, and all town knows him as ¨the inventor¨. Every time machines, motors, engines broke, he found a solution to fix it. He spent a lot of time in his garage building stuff such as his own motorcycle. I grew up seeing him fixing stuff and also listening to my mother´s words:


If your grandpa had gone to the university, he probably would be a genius.

My grandpa

Albert Einstein

“Strategy, technology, and storytelling. Those topics will shape the future.” 

I was born with the soul of my grandpa, I grew up passionate to create and fascinate with tools that could give me the possibility to build new things: paper & pencil, play-doh, lego, guitar, camera, computer, etc. This passion brought me to digital advertising, that for me, is the perfect scenario to build awesome experiences and connect with people. 

With more than 6 years of experience building digital experiences, currently, I am a Digital Maker.

Keep scrolling down to know more details about my journey.

Work experience & Education

UX Director at FCB Mayo
2017 – 2018

UX Teacher at La Escuela de Ideas
2018 – 2020

Innovation Designer at FCB Mayo
2015 – 2017

Strategy Planner at Lukso Story & Strategy
2012 – 2014

Master in Digital Fabrication & Media at IED Madrid
2018 – 2019

Master in Digital Media Management at Hyper Island Manchester
2013 – 2014

Bachelor in Social Communication & Marketing at ESPM Sao Paulo
2008 – 2012

Filmmaking by Martin Scorcese at MasterClass
2019

Introduction to HTML & CSS at Area51 Lima
2017

Gamification at the University of Pennsylvania Cousera
2013

The principle of UX Design at Miami Ad School SP
2012

Awards & Recognitions

2019

Honor Student  – MA Digital Fabrication & Media – IED Madrid

OneShow – Bronze Pencil – Avery Dennison Brief

2018

Facebook Business Success Stories – Intercambiados

Startup Perú winner – Dynamic business – Höség e-com

Effie Perú – Silver – Mibanco Tigres del Ahorro

Effie Perú – Bronze – Mibanco Fuerza Empreendedora

Effie Perú – Shortlist – Intercambiados

2017

OneShow – Shortlist – UX – Gallinazo Avisa

OneShow – Shortlist – Innovation – Gallinazo Avisa

IAB Mix Awards – Best Digital Campaign – Apellidos Vencedor

IAB Mix Awards – Gold Branded Content – Apellidos Vencedor

2016

Cannes – Bronze – PR – Gallinazo Avisa

Cannes – Shortlist – Media – Gallinazo Avisa

IAB Digi Awards – Best Digital Campaign – Gallinazo Avisa

IAB Mix Awards – Gold Branded Content – Gallinazo Avisa

IAB Mix Awards – Gold Social Responsibility – Gallinazo Avisa

2014

MMA Smarties Awards – Gold LATAM Lead Generation – Heineken Delegates

MMA Smarties Awards – Gold LATAM Best in Show – Heineken Delegates